Marketing Books

Are you thinking of owning, or do you own a business but are not sure about what you need to do to scale its growth and maximize its performance?"Winners Win!"...

For Anyone Who Wants To Grow A Solid Sustainable Business Online!A Straightforward 3-Step Method To Turn Total Strangers into High-Paying Customers From The Desk of A Former Director of The...

Daryn Mason is a Deal Crash Investigator. He uses the same techniques as air accident investigators to determine the many factors that cause the loss of major business-to-business (B2B) sales deals. Daryn...

Publisher's Synopsis   The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris...

Publisher's Synopsis Searching for clarity amidst the chaos of digital marketing—plus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up...

Publisher's Synopsis   In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart...

Publisher's Synopsis The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation,...

Publisher's Synopsis   After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years.Now, in this fully...

Publisher's Synopsis   The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close...

Publisher's Synopsis 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.' Dr Linda...

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the...

Learn to engage your B2B customers through effective virtual sales meetings and presentations The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face...

6th Edition printed on black and white pages by Prentice Hall India. Same content as the hardcover. Also know as Eastern Economy Edition...

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to...

Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes...

Publisher's Synopsis In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers,...