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Influence: How social media influencers are shaping our digital future

Influence: How social media influencers are shaping our digital future

Rs.1,500
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.Digital influencing is one of the most exciting and disruptive new industries,...
Marketing Madness: Real Estate in a Digital Age

Marketing Madness: Real Estate in a Digital Age

Rs.2,695Rs.1,695
Real estate has always been an industry that thrives on relationships. Whether you are a buyer or a seller, finding the right real estate agent or broker can make all...
Essential Option Strategies: Understanding the Market and Avoiding Common Pitfalls

Essential Option Strategies: Understanding the Market and Avoiding Common Pitfalls

Rs.3,495Rs.2,295
Learn the ins-and-outs of options trading with clear, practical guidance Essential Option Strategies is an introductory guide to options trading, designed to help new options traders better understand the market and...
Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Rs.2,995Rs.1,895
Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on force-feeding marketing messasges to their prospects...
The Very Good Marketing Guide: How to Grow Your Business on a Budget

The Very Good Marketing Guide: How to Grow Your Business on a Budget

Rs.3,500Rs.2,895
Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where...
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society

Rs.5,000Rs.3,500
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently,...
Deal Crash: The 'growth mindset' sales strategy for transforming your win rate

Deal Crash: The 'growth mindset' sales strategy for transforming your win rate

Rs.2,200Rs.1,695
Daryn Mason is a Deal Crash Investigator. He uses the same techniques as air accident investigators to determine the many factors that cause the loss of major business-to-business (B2B) sales deals. Daryn...
Momentum The 5 Marketing Principles That Will Propel Your Business in the Digital Age

Momentum The 5 Marketing Principles That Will Propel Your Business in the Digital Age

Rs.3,295Rs.2,195
Publisher's Synopsis Searching for clarity amidst the chaos of digital marketing—plus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up...
Inspiring Innovation 75 Marketing Tales to Help You Find the Next Big Thing

Inspiring Innovation 75 Marketing Tales to Help You Find the Next Big Thing

Rs.2,495Rs.1,695
Publisher's Synopsis The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation,...
How to Master the Art of Selling

How to Master the Art of Selling

Rs.2,295Rs.1,695
Publisher's Synopsis   After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years.Now, in this fully...
Get Heard, Get Results How to Get Buy-In for Your Ideas and Initiatives - Be Your Best

Get Heard, Get Results How to Get Buy-In for Your Ideas and Initiatives - Be Your Best

Rs.2,195Rs.1,495
Publisher's Synopsis Every great idea hinges on one thing: Buy-in You have ideas. You have projects and initiatives that you want to make a reality. But let's face it —...
AI for Marketing and Product Innovation Powerful New Tools for Predicting Trends, Connecting With Customers, and Closing Sales

AI for Marketing and Product Innovation Powerful New Tools for Predicting Trends, Connecting With Customers, and Closing Sales

Rs.3,295
Publisher's Synopsis Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning...
Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Rs.7,500Rs.5,500
Publisher's Synopsis 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.' Dr Linda...
The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers

The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers

Rs.3,395Rs.2,495
Learn to engage your B2B customers through effective virtual sales meetings and presentations The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face...
Strategic Marketing for Nonprofit Organizations Paperback – Andreasen (Author),

Strategic Marketing for Nonprofit Organizations Paperback – Andreasen (Author),

Rs.2,295Rs.1,495
6th Edition printed on black and white pages by Prentice Hall India. Same content as the hardcover. Also know as Eastern Economy Edition...
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Rs.3,500Rs.1,995
Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes...
Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback]

Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback]

Rs.3,995Rs.2,995
Publisher's Synopsis In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers,...

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