Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback]
Author: Michael R. Solomon
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ISBN: 9781292153100
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Publisher's Synopsis
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Number Of Page s: 623
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HUMAN FRONTIERS: THE FUTURE OF BIG IDEAS IN AN AGE OF SMALL THINKING
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Really liked it but please also bring other books such as The Pentagon's Brain DARPA by Annie Jacobsen and Rise and Kill First by Ronen Bergman
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Amazing book to understand interpersonal power dynamics and master them to drive and thrive in organisational settings.
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