Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback]

Author: Michael R. Solomon

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ISBN: 9781292153100

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Categories: Economics & Management Sciences Management Sciences Marketing Books
Description

Publisher's Synopsis

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Number Of Page s: 623