Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback]

Author: Michael R. Solomon

Rs.3,995 Rs.2,995 SAVE Rs.1,000
Add to Wishlist

ISBN: 9781292153100

Book Cover Type:

  • Paperback
Availability: In Stock Pre order Out of stock
Description

Publisher's Synopsis

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Number Of Page s: 623