The Art & Craft of PR Creating the Mindset and Skills to Succeed in Public Relations Today

Author: Sandra Stahl

Rs.2,495 Rs.1,695 SAVE Rs.800
Add to Wishlist

ISBN: 9780999187104

Description

Publisher's Synopsis

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.

Number Of Pages : 185

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)