
Marketing to Millennials for Dummies
Author: Corey Padveen
ISBN: 9781119369042
Book Cover Type:
- Paperback
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code —millennials are a mystery no more!

Let customers speak for us
from 18 reviewsHUMAN FRONTIERS: THE FUTURE OF BIG IDEAS IN AN AGE OF SMALL THINKING

I found this book very very helping for understanding basic concepts of maths; geometry;algebra; fractions; decimals; percentage; polygons and much more; I suggest or even request parents to buy this book for their childrens to be come conceptual students.

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Really liked it but please also bring other books such as The Pentagon's Brain DARPA by Annie Jacobsen and Rise and Kill First by Ronen Bergman

The quality of the book was superb and delivery was really fast. Will definitely order again.... wish they would add more books to the store.

It is an amazing book that teaches the basic principles of cold calling. Totally love it. 100% authentic and was carefully packed. 5 stars from my side. Keep it up guys.

👍👍👍

I loved the books they quality is very good and prices are so reasonable

Amazing book to understand interpersonal power dynamics and master them to drive and thrive in organisational settings.
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30 Days of Creativity: Draw, Colour and Discover Your Creative Self

Philosophycally written and well researched book about most mysterious subject in neuro science

My interest in data science, machine learning and AI brought me to Pak Manifesto's website. This is a great book (and although I haven't read all of it) it basically underlines the importance of having a deep intuitive understanding of probability and being able to glean information from minute details in order to fine-tune one's predictions (about anything). The data on which such predictions are based, it quantity, breadth, depth and quality are all important, as is the broader canvas of knowledge surrounding the problem at hand.
My pleasure in purchasing this book was doubled for two reasons. I got to know Mr. Riaz, the owner of Pak Manifesto who is a gentleman to the core, always keen to support his customers and provide them with the best experience. And secondly, when I received the book vide TCS, I found out that its a Penguin original paperback with superb quality paper and illustrations (though not in colour, just black, grey and white).
This book is a must read for any statistics and/or data science student or even a professional. Highly recommended from my side!
