Marketing 15th Edition

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ISBN: 9781260575699

Book Cover Type:

  • Paperback
Availability: In Stock Pre order Out of stock
Description
Marketing 15th Edition offers comprehensive insights into modern marketing strategies, consumer behavior, and digital transformation. This updated edition covers essential topics including brand management, market segmentation, integrated marketing communications, and data-driven decision-making. Perfect for students, professionals, and business owners seeking to understand contemporary marketing principles and their practical applications in today's competitive landscape. Ideal for academic study or professional development in the marketing field.