ISE Essentials of Marketing Research
Author: Joseph F. Hair Jr.
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ISBN: 9781260575781
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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
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HUMAN FRONTIERS: THE FUTURE OF BIG IDEAS IN AN AGE OF SMALL THINKING
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Really liked it but please also bring other books such as The Pentagon's Brain DARPA by Annie Jacobsen and Rise and Kill First by Ronen Bergman
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Amazing book to understand interpersonal power dynamics and master them to drive and thrive in organisational settings.
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