Global Marketing Management 7th : Edition
Author: Warren J. Keegan
ISBN: 9788131730911
Book Cover Type:
Description
Global Marketing Management, 7th Edition, offers an authoritative and comprehensive exploration of international marketing strategies and practices. This edition delves into the complexities of global markets, providing expert insights on adapting marketing approaches to diverse cultural, economic, and regulatory environments. Ideal for professionals and scholars, it equips readers with advanced tools to analyze global trends, develop competitive strategies, and effectively manage cross-border marketing operations. This resource is essential for mastering the challenges and opportunities of marketing in an interconnected world.

Global Marketing Management 7th : Edition