Global Marketing: A Decision-Oriented Approach, 4Th Edition

Author: M. Hollensen Svend, Banerjee

Rs.3,500
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ISBN: 9788131728147

Book Cover Type:

  • Paperback
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Description

Global Marketing: A Decision-Oriented Approach, 4th Edition offers a comprehensive framework for making strategic marketing decisions in the global arena. This edition emphasizes practical decision-making tools and real-world applications, enabling professionals to navigate complex international markets effectively. It integrates contemporary global marketing challenges with analytical approaches, helping readers develop actionable strategies that align with diverse cultural, economic, and regulatory environments. Ideal for experts seeking to deepen their understanding of global marketing dynamics and enhance their decision-making capabilities.

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