A History of Brainwashing from Pavlov to Social Media

A "highly readable and compelling" account (Science) of brainwashing’s pervasive role in the twentieth and twenty-first centuries

“Riveting. . . . Dimsdale . . . shows how the art of dark persuasion a generation ago led almost inevitably to today’s misinformation, cyberbullying and cultlike behavior on the Internet.”—Dina Temple-Raston, Washington Post