
AI for Marketing and Product Innovation Powerful New Tools for Predicting Trends, Connecting With Customers, and Closing Sales
Author: A. K. Pradeep
ISBN: 9781119484066
Book Cover Type:
- Hardcover
Publisher's Synopsis
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power.
More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.
- Understand AI and ML technology in layman's terms
- Harness the twin technologies unparalleled power to transform marketing
- Learn which skills and resources you need to use AI and ML effectively
- Employ AI and ML in ways that resonate meaningfully with customers
- Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI
Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Number Of Pages : 240
Let customers speak for us
from 18 reviewsHUMAN FRONTIERS: THE FUTURE OF BIG IDEAS IN AN AGE OF SMALL THINKING

I found this book very very helping for understanding basic concepts of maths; geometry;algebra; fractions; decimals; percentage; polygons and much more; I suggest or even request parents to buy this book for their childrens to be come conceptual students.

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Really liked it but please also bring other books such as The Pentagon's Brain DARPA by Annie Jacobsen and Rise and Kill First by Ronen Bergman

The quality of the book was superb and delivery was really fast. Will definitely order again.... wish they would add more books to the store.

It is an amazing book that teaches the basic principles of cold calling. Totally love it. 100% authentic and was carefully packed. 5 stars from my side. Keep it up guys.

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I loved the books they quality is very good and prices are so reasonable

Amazing book to understand interpersonal power dynamics and master them to drive and thrive in organisational settings.
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30 Days of Creativity: Draw, Colour and Discover Your Creative Self

Philosophycally written and well researched book about most mysterious subject in neuro science

My interest in data science, machine learning and AI brought me to Pak Manifesto's website. This is a great book (and although I haven't read all of it) it basically underlines the importance of having a deep intuitive understanding of probability and being able to glean information from minute details in order to fine-tune one's predictions (about anything). The data on which such predictions are based, it quantity, breadth, depth and quality are all important, as is the broader canvas of knowledge surrounding the problem at hand.
My pleasure in purchasing this book was doubled for two reasons. I got to know Mr. Riaz, the owner of Pak Manifesto who is a gentleman to the core, always keen to support his customers and provide them with the best experience. And secondly, when I received the book vide TCS, I found out that its a Penguin original paperback with superb quality paper and illustrations (though not in colour, just black, grey and white).
This book is a must read for any statistics and/or data science student or even a professional. Highly recommended from my side!
