
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Author: Zuboff Shoshana
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ISBN: 9781781256855
Book Cover Type:
- Paperback
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism", and the quest by powerful corporations to predict and control our behavior.
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the 21st century just as industrial capitalism disfigured the natural world in the 20th. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets", where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification". The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to 21st-century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit—at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future—if we let it.
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from 20 reviewsI love the book so much . It helps me alot through my letrature journey

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I found this book very very helping for understanding basic concepts of maths; geometry;algebra; fractions; decimals; percentage; polygons and much more; I suggest or even request parents to buy this book for their childrens to be come conceptual students.

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Amazing book to understand interpersonal power dynamics and master them to drive and thrive in organisational settings.
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