Retail Management A S traegic Approach

This book provides a strategic, decision-making approach thatillustrates how retailers plan for and adapt to todays changingand complex retail environment. Spread over eight parts, the booktalks about supplier relations, retail life cycle, retailinginformation system, location planning, and elements involved inmanaging a retail business, merchandise management, and integratingand controlling strategy. From the very first chapter, the sixsteps used in developing and applying a retail strategy givestudents a comprehensive process to follow throughout the text asthey learn about the mission, goals, consumer market, overall andspecific activities, and control mechanisms that are involved in asuccessful retail strategy.

• Opening Vignette in each chapter talks about leading retail business entities in India like Big Bazaar, Pantaloon Retail Limited, The MobileStore, Arvind Brands, Shoppers Stop Limited, Crossword Bookstores Limited, etc.
• Expert Speaks Boxes which capture the views of business leaders from different companies.
• New! 30 short and 8 comprehensive cases?all of which are new or substantially revised?allow students to see how retailing works in real businesses. Every case is based on real companies and real situations.
• Each chapter has a "Careers in Retailing" box that traces the career path of real people in areas such as store management, operations, merchandising, information technology, human resource management, online retailing, loss prevention, finance, logistics, and advertising.
• Ethics Integrated in Every Chapter. Every chapter features an "Ethics in Retailing" box that provides students with opportunities for in-depth thinking about the ethical consequences of their decisions and actions.
• Technology in Retailing Integrated in Every Chapter. In order to provide students with the latest in technology topics, every chapter features a "Technology in Retailing" box.

Part 1 An Overview of Strategic Retail Management

1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing

Part 2 Situation Analysis

4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part 3 Targeting Customers and Gathering Information

7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing

Part 4 Choosing a Store Location

9. Trading-Area Analysis
10. Site Selection

Part 5 Managing a Retail Business

11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions

Part 6 Merchandise Management and Pricing

1. Developing Merchandise Plans
2. Implementing Merchandise Plans
3. Financial Merchandise Management
4. Pricing in Retailing

Part 7 Communicating with the Customer

18. Establishing and Maintaining a Retail Image
19. Promotional Strategy

Part 8 Putting It All Together

20. Integrating and Controlling the Retail Strategy