E-commerce 2020-2021: Business, Technology and Society, 16th Edition

Name: E-commerce 2020-2021: Business, Technology and Society, 16th Edition
Brand: Pak Manifesto Enterprises
SKU: 9781292343167
Price: 8450.00 PKR
Availability: InStock

Author: Kenneth Laudon

Rs.8,450

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ISBN: 9781292343167

Book Cover Type:

Paperback

Availability: In Stock Pre order Out of stock

Categories: All Books Business Management Economics & Management Sciences Information Sciences/Computer Sciences

Description

Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2020: Business, Technology and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook^®, Google^®, Twitter^®, and Amazon^® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

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