{"product_id":"digital-marketing-analytics-making-sense-of-consumer-data-in-a-digital-world-que-biz-tech","title":"Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eDistill Maximum Value from Your Digital Data! Do It Now!\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWhy hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R\u0026amp;D to customer service to social media marketing!\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePrioritize―because you can’t measure and analyze everything\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eUse analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMeasure real digital media ROI: sales, leads, and customer satisfaction\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTrack the performance of all paid, earned, and owned digital channels\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLeverage digital data way beyond PR and marketing: for strategic planning, product development, and HR\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStart optimizing digital content in real time\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eImplement advanced tools, processes, and algorithms for accurately measuring influence\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMake the most of surveys, focus groups, and offline research synergies\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFocus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e― \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSam Knowles\u003c\/span\u003e\u003cspan\u003e, Founder \u0026amp; MD of Insight Agents; author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNarrative by Numbers: How to Tell Powerful \u0026amp; Purposeful Stories with Data\u003c\/span\u003e\u003c\/p\u003e","brand":"Pak Manifesto Enterprises","offers":[{"title":"Default Title","offer_id":52078078984493,"sku":"9780789759603","price":8795.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/1896\/7085\/files\/digitalmarketing.jpg?v=1779370440","url":"https:\/\/pakmanifesto.com\/products\/digital-marketing-analytics-making-sense-of-consumer-data-in-a-digital-world-que-biz-tech","provider":"Pak Manifesto Enterprises","version":"1.0","type":"link"}