{"product_id":"blind-spots-how-to-uncover-and-attract-the-fastest-emerging-economy","title":"Blind Spots: How to uncover and attract the fastest emerging economy","description":"\u003ch3 class=\"MuiTypography-root MuiTypography-h3 css-n450cf\"\u003eOverview\u003c\/h3\u003e\n\u003cdiv data-testid=\"titleDescription\" lang=\"en\" class=\"css-oeahc0\"\u003e\n\u003cspan\u003e\u003cb\u003eAre you ready for the next global economic disruption?\u003c\/b\u003e\u003c\/span\u003e\n\u003cp\u003e\u003ci\u003eBlind Spots\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eoutlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together –\u003cspan\u003e \u003c\/span\u003e\u003ci\u003etwice over\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand continues to rise.\u003c\/p\u003e\n\u003cp\u003eWomen: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets.\u003c\/p\u003e\n\u003cp\u003eThis book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action.\u003c\/p\u003e\n\u003cp\u003eWomen's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you.\u003c\/p\u003e\n\u003cp\u003eBrideson will show you how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSingle out a competitive advantage in a volatile, slow-growth market.\u003c\/li\u003e\n\u003cli\u003eBridge the gap between gender nuance and commercial gain.\u003c\/li\u003e\n\u003cli\u003eLeverage authentic insights into a long-term, loyal relationship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo.\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eBlind Spots\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eprovides the framework and critical shift in perspective for making it in the new economy of women.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pak Manifesto Enterprises","offers":[{"title":"Default Title","offer_id":52071557529901,"sku":"9780730345404","price":3515.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/1896\/7085\/files\/blindspots.jpg?v=1779279083","url":"https:\/\/pakmanifesto.com\/products\/blind-spots-how-to-uncover-and-attract-the-fastest-emerging-economy","provider":"Pak Manifesto Enterprises","version":"1.0","type":"link"}